Facebook’s Desktop Ad Revenues Fell $26m In Q3 As Its Mobile Ad Revenue Surged $226m

Facebooks first quarter desktop ad revenue (calculated in the same way) totaled $875 million. Therefore, for now, Facebooks desktop ad revenue peaked in 2013 in the second quarter. However, a strong holiday quarter could see Facebooks desktop ad revenue grow again. For the most recent quarter, its growth rate was negative. The companys user base continues to grow, which could easily afford the company more advertising dollars overall. Even if mobile continues to surge for Facebook, desktop advertising revenues could still expand, even as their percentage of the companys total advertising top line falls.

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